BBA Business Analytics 


THE COURSE IS INTRODUCED IN THE ACADEMIC YEAR 2017-18
COURSE OBJECTIVES:
  • To develop individuals with conceptual knowledge in the multiple disciplines of analytics comprising of mathematics, statistics, information technology and Management.
  • To develop individuals who can pursue career in the area of analytics and continue their professional development by obtaining master’s degree specializing in different domains related to analytics.
  • To develop individuals who can apply analytics tools and techniques to solve business analytics problems.
  • To imbibe value based education to the students that will help them to function effectively in their business analytics career.

ACADEMIC YEAR 2017-18
I Year
SEMESTER - I SEMESTER - II
Human Values and Gender Sensitisation Environmental  Studies
Functional English-I Functional English-II
Principles of Organization Theory & Behaviour Principles of Marketing
Principles of Accountancy (T+P) Financial Accounting
Fundamentals of Business Economics Business Mathematics
Fundamentals  of Information Technology (T+P) Information Management Basics (T+P)
Foundation Course in Business Analytics using IBM Cognos Insight (T+P)
II Year
SEMESTER - III SEMESTER - IV
Personality Development and Managerial Skills Public Speaking
Principles of Human Resource Management Business Research Methods
Fundamentals of Financial Management Management Science
Business Statistics with Predictive Analytics I(T+P) Quantitative Techniques for Management with Predictive Analytics II (T+P)
Business Analytics (T+P) Foundation in Hadoop & Big Data using Infosphere Big Insights (T+P)
Data Visualisation (T+P) Big Data Analytics for Business Analysts (T+P)
Third Year
SEMESTER – V SEMESTER – VI
Event Management Social Media Marketing
Entrepreneurial
Development
Taxation
SAS+R Programming Basics (T+P) Business Process Reengineering
ANY TWO OF THE FOLLOWING ANY TWO OF THE FOLLOWING
MARKETING ELECTIVE MARKETING ELECTIVE
1. Advertising  & Brand Management 1. Customer Relationship Management
2. Distribution & Supply Chain Management 2. Consumer Behaviour
3. Marketing of Services 3. International Marketing
  FINANCE ELECTIVE FINANCE ELECTIVE
1. Financial Services 1 Investment Banking
2.Strategic Corporate Finance 2. International Finance
3.Investment Management 3.Security Analysis &  Portfolio Management
HR ELECTIVE HR ELECTIVE
1.HRD:Systems & Strategies 1.Leadership Development
2.Training & Development 2. Change Management
3.Management of Industrial Relations 3.Compensation Management
COMPULSORY ELECTIVE COMPULSORY ELECTIVE
ANALYTICS  ELECTIVE ANALYTICS  ELECTIVE
1. Marketing Analytics I (T+P) 1. Marketing Analytics II (T+P)
2.HR Analytics I (T+P) 2. HR Analytics II (T+P)
3. Financial Analytics I (T+P) 3. Financial Analytics II (T+P)
  Project  Report  & Viva
Scope for higher Studies / Career Options
Higher Studies: MBA/MBE/MA/CA/ICWA/ CFA / ICAI/ICS

Career Options: MNC Managers/ Entrepreneurs / Marketing manager/Finance Manager/HR Manager/ Business Analyst/ Corporate Analyst / Executive Assistant / Financial Analysts / Investments Analyst / Investment Banker / Market Analysts Operations Manager / Personal Finance Consultant / Risk Analyst / Securities Analyst / Senior Accountant
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