Bachelor of Business Administration (BBA)


Course Objective:
  • To impart the students with multi disciplinary knowledge in Business Management, Commerce & Accounting, Economics, Mathematics, IT and legal framework governing modern enterprise and corporate.
  • To train students to have competitive advantage in terms of both horizontal and vertical mobility in their career path and growth.
       
Eligibility Criteria:
The students who have passed CBSE/ICSE/ 10+2/ Intermediate or equivalent to Examination with CEC/MEC/MPC/BiPC with 60% and above in the optional subjects.
BBA I Year
SEMESTER – I SEMESTER - II
Principles of Management Principles of Organizational  Behavior
Principles of Accountancy  (T+P)  Principles of Marketing
 Fundamentals of Business Economics Financial Accounting
English-I English-II
Second Language Second Language
Human Values and Professional Ethics Indian Heritage & Culture
  Elements of Information Technology (T+P)
BBA II YEAR
SEMESTER – III SEMESTER - IV
Principles of Human Resource Management Business Research Methods
Management Accounting & Control Fundamentals of Financial Management
Business Statistics (T+P) Management Science
Entrepreneurial Development Business Analytics  (T+P)
Environmental  Studies Science & Civilization
English-III English-IV
BBA III YEAR
SEMESTER – V                  SEMESTER - VI
Financial Institutions &  Markets International Business
Legal Aspect of Business Business Policy & Strategy
Cost Accounting
DISCIPLINE SPECIFIC ELECTIVES
HR ELECTIVE ELECTIVES
1.HRD: Systems & Strategies 1. International Marketing (Mkt)
2.Training & Development 2.Cross Cultural HRM (HR)
3.Management of Industrial Relations 3.International Finance (Fin)
MARKETING ELECTIVE GENERIC ELECTIVE
1.Advertising  & Brand Management 1.Taxation 
2. Distribution & Supply Chain Management 2. Media Industry & Management
3. Marketing of Services 3.Corporate Social Responsibility
FINANCE ELECTIVE Project Report & Viva 
1.Investment Banking & Financial Services  
2.Strategic Corporate Finance -
3.Investment Analysis & Portfolio Management -
Scope for higher Studies / Career Options
Higher Studies: MBA/MCA/Law

Career Options: BBA Graduate can seek jobs as Management Trainee/Project planner/Business Administrator/Production Supervisor in industries like FMGC/Consumer Durable Industry/Marketing Industry/Financial Institutions/Insurance.
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