MA(Master of Communication & Journalism (MCJ))
The MA MCJ program has been designed to provide students the knowledge, tools and training required to succeed in the field of media and communication. Our aim is to equip them with the skills and exposure crucial for success in a highly competitive media environment.
The Department’s print, television, radio, and new media courses ensure that students gain the insight and experience to carry out balanced, objective, and ethical journalism. Our faculty include professionals with stints in the newspaper, magazine, television, and radio industry.
The Department follows the principle of holistic development for aspiring media professionals – letting them obtain a 360 degree understanding of the political, social, cultural, and economic conditions prevailing in the country, and honing their skills across a range of media – print, electronic and web based.
Master of Communication & Journalism is a two years master’s programme affiliated to Osmania University. It is divided into four semesters (i.e., 2 semesters per year) and each semester consists of a well designed course structure that focuses on various areas in the field of Mass Communication.
PROGRAMME EDUCATIONAL OBJECTIVES
- PEO1: Post Graduate students will be in a position to pursue M. Phil. and Ph. D in Mass Communication and allied subjects.
- PEO2: Students will be equipped with domain knowledge essential to different kinds of Media – Print, Radio, Television, Film and New Media.
- PEO3: Students will be in a position to combine subject knowledge with creativity and original thinking, having the expertise and aptitude to function as media entrepreneurs, freelancers and professionals.
- PEO4: Students will acquire skills relevant to all kinds of Media while branching out into different fields in tune with their aptitude – Public Relations, Advertising, Corporate Communication, Journalism, and Content Writing.
- PEO5: Students will develop the positive attitude and life skills to emerge as multi-faceted personalities, and responsible citizens with moral and ethical values.
PROGRAMME OUTCOMES
- PO1: Post Graduate students will develop a practical understanding of the underlying principles of Mass Communication and Journalism industry.
- PO2: Students will attain domain-specific knowledge matching industry needs through intensive hands-on training and project experience.
- PO3: Students will develop the ability to write, edit and design publications, shoot and anchor news bulletins and programmes for radio and television, create print and online advertisements, produce corporate films and documentaries, run blogs and manage social media handles as professionals.
- PO4: Students will be trained on various softwares used in the Mass Communication and Journalism industry such as QuarkXpress, Final Cut Pro, Mac, Adobe Audition, Adobe Premiere Pro and Adobe Photoshop (Cs5 & Cs6) etc. and aware of the latest developments.
- PO5: Students will develop the ability to utilize data and communicate effectively across media platforms so as to effectively reach out to the target audience.
- PO6: Students will develop the ethical, moral and social outlook necessary to self development and professional success in a cultured and civilized society.
- PO7: Students will have the ability to work effectively, both as individuals and as members or leaders of diverse teams, performing in multidisciplinary scenarios.