MA(Master of Communication & Journalism (MCJ))
Program Structure
Programme Educational Objectives (PEOs)
- PEO1: Post Graduate students will be in a position to pursue M. Phil. and Ph. D in Mass Communication and allied subjects
- PEO2: Students will be equipped with domain knowledge essential to different kinds of Media – Print, Radio, Television, Film and New Media.
- PEO3: Students will be in a position to combine subject knowledge with creativity and original thinking, having the expertise and aptitude to function as media entrepreneurs, freelancers and professionals.
- PEO4: Students will acquire skills relevant to all kinds of Media while branching out into different fields in tune with their aptitude – Public Relations, Advertising, Corporate Communication, Journalism, and Content Writing.
- PEO5: Students will develop the positive attitude and life skills to emerge as multi-faceted personalities, and responsible citizens with moral and ethical values.
Programme Outcomes (POs)
- PO1 Post Graduate students will develop a practical understanding of the underlying principles of Mass Communication and Journalism industry.
- PO2 Students will attain domain-specific knowledge matching industry needs through intensive hands-on training and project experience.
- PO3 Students will develop the ability to write, edit and design publications, shoot and anchor news bulletins and programme for radio and television, create print and online advertisements, produce corporate films and documentaries, run blogs and manage social media handles as professionals.
- PO4 Students will be trained on various softwares used in the Mass Communication and Journalism industry such as QuarkXpress, Final Cut Pro, Mac, Adobe Audition, Adobe Premiere Pro and Adobe Photoshop (Cs5 & Cs6) etc. and aware of the latest developments.
- PO5 Students will develop the ability toutilize data and communicate effectively across media platforms so as to effectively reach out to the target audience.
- PO6 Students will develop the ethical, moral and social outlook necessary to self development and professional success in a cultured and civilized society.
- PO7 Students willhave the ability to work effectively, both as individuals and as members or leaders of diverse teams, performing in multidisciplinary scenarios.
Course Outcomes
Eligibility Criteria