MCJ

MA(Master of Communication & Journalism (MCJ))


The MA MCJ program has been designed to provide students the knowledge, tools and training required to succeed in the field of media and communication. Our aim is to equip them with the skills and exposure crucial for success in a highly competitive media environment.

The Department’s print, television, radio, and new media courses ensure that students gain the insight and experience to carry out balanced, objective, and ethical journalism. Our faculty include professionals with stints in the newspaper, magazine, television, and radio industry.

The Department follows the principle of holistic development for aspiring media professionals – letting them obtain a 360 degree understanding of the political, social, cultural, and economic conditions prevailing in the country, and honing their skills across a range of media – print, electronic and web based.

Master of Communication & Journalism is a two years master’s programme affiliated to Osmania University. It is divided into four semesters (i.e., 2 semesters per year) and each semester consists of a well designed course structure that focuses on various areas in the field of Mass Communication.

PROGRAMME EDUCATIONAL OBJECTIVES

  • PEO1: Post Graduate students will be in a position to pursue M. Phil. and Ph. D in Mass Communication and allied subjects.
  • PEO2: Students will be equipped with domain knowledge essential to different kinds of Media – Print, Radio, Television, Film and New Media.
  • PEO3: Students will be in a position to combine subject knowledge with creativity and original thinking, having the expertise and aptitude to function as media entrepreneurs, freelancers and professionals.
  • PEO4: Students will acquire skills relevant to all kinds of Media while branching out into different fields in tune with their aptitude – Public Relations, Advertising, Corporate Communication, Journalism, and Content Writing.
  • PEO5: Students will develop the positive attitude and life skills to emerge as multi-faceted personalities, and responsible citizens with moral and ethical values.

PROGRAMME OUTCOMES

  • PO1: Post Graduate students will develop a practical understanding of the underlying principles of Mass Communication and Journalism industry.
  • PO2: Students will attain domain-specific knowledge matching industry needs through intensive hands-on training and project experience.
  • PO3: Students will develop the ability to write, edit and design publications, shoot and anchor news bulletins and programmes for radio and television, create print and online advertisements, produce corporate films and documentaries, run blogs and manage social media handles as professionals.
  • PO4: Students will be trained on various softwares used in the Mass Communication and Journalism industry such as QuarkXpress, Final Cut Pro, Mac, Adobe Audition, Adobe Premiere Pro and Adobe Photoshop (Cs5 & Cs6) etc. and aware of the latest developments.
  • PO5: Students will develop the ability to utilize data and communicate effectively across media platforms so as to effectively reach out to the target audience.
  • PO6: Students will develop the ethical, moral and social outlook necessary to self development and professional success in a cultured and civilized society.
  • PO7: Students will have the ability to work effectively, both as individuals and as members or leaders of diverse teams, performing in multidisciplinary scenarios.

 

Best Practices



CINEVOLUTION

The highlight of our annual academic calendar is ‘Cinevolution’ - a National Film Festival attracting students from colleges across the country. The pan-India event brings together young film makers with entries vying for prizes under different categories - shorts films and documentaries - exploring a range of social, economic, and political issues. The event gives them a platform to rub shoulders with leading directors, actors, musicians, anchors, commentators, and critics.

EXPERIENTIAL LEARNING

We understand the value of experiential learning – critical to media training – imparting it by way of industrial visits, workshops, and college events. A minimum of two industrial visits is planned for each batch for every semester. As part of the curriculum, students get to visit leading publishing groups, broadcasting stations and production studios. They get the opportunity to interact with and learn from senior figures of the news and entertainment industry.






MASS COMM STUDIO

Our studio is one of the best equipped in the whole of the Twin Cities – providing students the opportunity to record, edit and produce high-quality audio-visual content using HD cameras, green screen, studio lighting, professional quality software and edit suites, in a live, multi-cam setting. We have our own radio station with programming for the college students and faculty.

MASS COMM CLUBS

The Department’s numerous clubs – Eikona (photography), Lumiere (films), Gazetari (print) and Dil Se (radio) nurture students’ creativity and curiosity, providing them an opportunity to hone their skills and aim for literary, artistic, and intellectual excellence.







INTERNSHIPS & PROJECTS

To top it off, every final year students gets the chance to intern in a media organization of their choice. The mandatory internship component, along with college projects, research papers and dissertations give the students a first-hand experience of the media industry, boosting their employability skills and making them an asset for any employer.